3 Ways to Make Your Brick and Mortar Business Stand Out

Written by  //  May 17, 2013  //  Home Decor  //  5 Comments

3 Ways to Make Your Brick and Mortar Business Stand OutStanding out from the crowd is essential for brick and mortar establishments today. With so many different companies in your industry to compete against, it is very difficult to build a loyal customer base unless your company is different. As you probably know, your brand must be unique and your message needs to reach to a widespread audience, but branding involves everything about your image and not just your logo. If you haven't been successful and standing out, here are 3 tips you should consider trying.

1. Visual Appearance is Everything

When you drive around your town, virtually every building is shaped the same. While signage does point out each business establishment, nothing about the architectural design of the average building is unique. If you really want to stand out, appearance is imperative. The architectural design of your building and its interior design should make a statement and set you apart. If you want to see just what offices, retail buildings, and other facilities look like that have been masterfully planned to stand out, take a look at the projects at www.ccnwa.com.au.

2. Get Involved in Local Events

The Internet is a wonderful thing for businesses that want to stand out. Take some time to visit your city's website to see what events are coming up. You can invest in booth space at a fair, or sponsor a run. No matter how you get involved, participating in local events is a great way to get the attention you deserve and need to thrive.

3. Offer Free Classes

If you're in the service industry, take advantage of being an expert in a specific area of business and share the wealth. Consumers nowadays are looking for information. If you specialize in accounting, hold a class to teach people how to budget. If you specialize in desserts, teach people how to make an easy pastry. Advertising these free classes and seminars is a great way to build a great reputation in your city.

To stand out, you must start by changing your appearance to outsiders. Your loyal customers may know you're the best in the industry, but you need prospects to know this too. Make your brick and mortar location stand out first, and then take time to build a good name in community. By using traditional marketing tactics and Internet platforms, you can succeed and build a client base that earns you the revenues to expand and take home profits every month.

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